The Fall of 1BM
Depending on the theories and materials
you studied during this mini semester,
analyze the case study of lBM (The Fall of
BM
Suggested areas you need to discuss:
1. History and development and
growth of the company over
time
2. What are the company's (IBM)
internal strength and
weaknesses?
3. The nature of the external
environment surrounding IBM?
4.
Describe IBM's business model
and replace with one of your
own that you would think, in
hindsight, would have made the
company a formidable
competitor to Apple and
Microsoft.
5. Did IBM's problems in your
opinion, aroused from the
strategic planning or execution?
6. Your recommendations.
