Air Arabia has recruited you to develop their brard. to improve their brand equity, increase their brand elements and develop their brand commmitles.

Air Arabia has recruited you to develop their brard. to improve their brand equity, increase their brand elements and develop their brand commmitles.

In no more tlhan 3,000 words devise a clear brand strategy where you elevate Air Arabin from where it is today to become thbe most importat Low-Cost carrier in the UAE.

The report should include the folloning:

     1-An Introduction to the question & your approach to answering it.

     2   -A short review of the Brand & its elements as it is today including where you see the company has considered the 4 P's of Marketing

      3  -A Brand Strategy that you shall recomnend to develop the Brand.

      4   -What you recommend to do to develop the Brand Equity.

      5  -What you recomunend to do to develop the Brand Elements.

      6  -What you recommend to do to develep the Brand Communities

      7  -A summary on your recommendations& the way forward.

    *References (Adbering to Harvard Referencing Format)

Ans,- By considering the Harvard style format References

                                        References data:-

it is the biggest airline in middle East region,i m being here to saying about development of brand, Brand elements, equity and brand community the following steps r all about these.

Brand elements includes-

Name ,Logo,Colour,Slogan, Image, Shape Graphics,Typography etc