Air Arabia has recruited you to develop their brard. to improve their brand equity, increase their brand elements and develop their brand commmitles.

Air Arabia has recruited you to develop their brard. to improve their brand equity, increase their brand elements and develop their brand commmitles.

In no more tlhan 3,000 words devise a clear brand strategy where you elevate Air Arabin from where it is today to become thbe most importat Low-Cost carrier in the UAE.

The report should include the folloning:

     1-An Introduction to the question & your approach to answering it.

     2   -A short review of the Brand & its elements as it is today including where you see the company has considered the 4 P's of Marketing

      3  -A Brand Strategy that you shall recomnend to develop the Brand.

      4   -What you recommend to do to develop the Brand Equity.

      5  -What you recomunend to do to develop the Brand Elements.

      6  -What you recommend to do to develep the Brand Communities

      7  -A summary on your recommendations& the way forward.

    *References (Adbering to Harvard Referencing Format)

Ans,- By considering the Harvard style format References

                                        References data:-

it is the biggest airline in middle East region,i m being here to saying about development of brand, Brand elements, equity and brand community the following steps r all about these.

Brand elements includes-

Name ,Logo,Colour,Slogan, Image, Shape Graphics,Typography etc

various factors affect the rate of deman

Method for estimation of fire demand

Method for estimation of fire demand

There are two methods for the estimation of fire demand.

• National board of fire under writers formula.
• Insurance service office formula.

Determination of fire demand considers construction, occupancy, exposure and communication of each building.

The process of fire fighting water requires consideration of a number of points. These are:

• 
  Cost
• 
  Reliability
• 
  Quality of water
• 
  Water demand i.e. flow rate, storage and available pressure
• 
  Process for access via fire hydrants

Cost

Although water is inexpensive and readily available, itís processing and distribution carries a significant cost in terms of infrastructure cost. The main component of this cost is in the capital works required to filter and sterilise the raw water supply and
produce a potable water supply.

Reliability

The use of alternative supplies such as ponds, streams and swimming pools is common in rural areas where reticulated supplies do not exist.

Quality

The quality of water required for fire-fighting purposes is much lower that that required for human consumption and hence it is appropriate to consider other alternative water supplies to supplement large reticulated supplies. With the development of rainwater storage and ìgrey waterî storage the ability exists to make this supply available for fire fighting purposes. Another potential source of fire fighting water is from the runoff collection tanks.

Access

The normal method of gaining access to a reticulated supply is via in ground hydrants. These are spaced at regular intervals along public roads in accordance with either a spacing or area requirement

40 Seminar/Project Topics in Structural Engineering

1. Pushover analysis – cyclic loading, deterioration effect in RC Moment Frames in pushover analysis
2. Rehabilitation – Evaluation of drift distribution
3. Analysis of large dynamic structure in environment industry
4. Theoretical study on High frequency fatigue behavior of concrete
5. Seismic analysis of interlocking blocks in walls
6. Estimation of marine salts behavior around the bridge structures
7. A comparative study on durability of concrete tunnels undertaken in AP irrigation projects
8. Prefabricated multistory structure, exposure to engineering seismicity
9. Shape optimization of Reinforced underground tunnels
10. Properties of Fiber Cement Boards for building partitions
11. Behavior of RC Structures subjected to blasting
12. The use of green materials in the construction of buildings
13. Finite element model for double composite beam
14. A new composite element for FRP Reinforced Concrete Slab
15. Effect of shear lag on anchor bolt tension in a base plate
16. Elastic plastic bending, load carrying capacity of steel members
17. FE Analysis of lateral buckling of a plate curved in nature
18. Green energy and indoor technologies for smart buildings
19. Building environmental assessment methodology
20. Numerical study on strengthening of composite bridges
21. Strengthening effect for RC member under negative bending
22. Effect of negative Poisson’s ratio on  bending of RC member
23. Macroeconomic cause within the life cycle of bridges
24. Long term deflections of long-span bridges
25. Structural damage detection in plates using wavelet theories (transforms)
26. Hybrid Simulations: Theory and Applications
27. Engineered Wood in Cold Climate
28. Mechanical Properties and Engineering Application of Modern Timber
29. Hybrid Structural Systems and Innovation Design Method
30. Design of Reinforced Concrete Block Masonry Basement
31. Nonlinear Analysis of a New 3D Skip-Floor Staggered Shear Wall Structure
32. Advances in Civil Infrastructure Engineering
33. Mechanical Performance of an Irregular Kiewitt Dome Structure
34. Shear Distribution Coefficient Study under Horizontal Force
35. Structural Damage Identification Method and Program Designing Based on Statistical Analysis
36. Prescriptive or Performance Design for Fire?
37. Deflection Control by Design
38. New Code Provisions for Long Term Deflection Calculations
39. Retrofitting and Repairing with composite materials
40. Epoxy Coated Reinforcement and Crack Control

1. 
   

GATE 2021.

• Dates of examination: Friday 5^th, Saturday 6^th, Sunday 7^th, Friday 12^th, Saturday 13^th and Sunday 14^th February, 2021. There are two sessions (forenoon and afternoon) each day.
  
  
• Fully Computer Based Test (CBT).


• Two NEW subject papers are introduced:
  
  1. ES (Environmental Science and Engineering)
  2. XH (Humanities and Social Sciences) in Economics / English / Linguistics / Philosophy / Psychology / Sociology.


• Total number of subject papers: 27


• Syllabi of all subject papers have been revised for GATE 2021.


• All Test Papers of GATE 2021 will be entirely objective type.
  The pattern of questions will include some Multiple Choice Questions (MCQ), while the remaining questions may include Multiple Select Questions (MSQ) and/or Numerical Answer Type (NAT) questions.

ESE exams syllabus for civil engineering

Syllabus for ESE

Standard & Syllabi

Section-III

The standard of paper in General Studies and Engineering Aptitude (Preliminary Stage-I Examination) will be such as may be expected of an Engineering/Science Graduate. The standard of papers in other subjects will approximately be that of an Engineering Degree Examination of an Indian University. There will be no practical examination in any of the subjects.

General Studies and Engineering Aptitude (Preliminary Examination/Stage-I, Paper I, Objective type, Common to all Candidates)

1. Current issues of national and international importance relating to social, economic and industrial development
2. Engineering Aptitude covering Logical reasoning and Analytical ability
3. Engineering Mathematics and Numerical Analysis
4. General Principles of Design, Drawing, Importance of Safety
5. Standards and Quality practices in production, construction, maintenance and services
6. Basics of Energy and Environment: Conservation, environmental pollution and degradation, Climate Change, Environmental impact assessment
7. Basics of Project Management
8. Basics of Material Science and Engineering
9. Information and Communication Technologies (ICT) based tools and their applications in Engineering such as networking, e-governance and technology based education.
10. Ethics and values in Engineering profession.

Note: The paper in General Studies and Engineering Aptitude will include Knowledge of relevant topics as may be expected from an engineering graduate, without special study. Questions from all the 10 topics mentioned above shall be set. Marks for each Topic may range from 5% to 15% of the total marks in the paper.

Civil Engineering

Contents for syllabi of both the Papers together for Preliminary Examination/Stage-I (objective type Paper-II) and separately for Main/Stage-II Examination (Conventional type Paper-I and Paper-II).

PAPER – I

1. Building Materials:

Stone, Lime, Glass, Plastics, Steel, FRP, Ceramics, Aluminum, Fly Ash, Basic Admixtures, Timber, Bricks and Aggregates: Classification, properties and selection criteria;

Cement: Types, Composition, Properties, Uses, Specifications and various Tests; Lime & Cement Mortars and Concrete: Properties and various Tests; Design of Concrete Mixes: Proportioning of aggregates and methods of mix design.

2. Solid Mechanics:

Elastic constants, Stress, plane stress, Strains, plane strain, Mohr’s circle of stress and strain, Elastic theories of failure, Principal Stresses, Bending, Shear and Torsion.

3.Structural Analysis:

Basics of strength of materials, Types of stresses and strains, Bending moments and shear force, concept of bending and shear stresses; Analysis of determinate and indeterminate structures; Trusses, beams, plane frames; Rolling loads, Influence Lines, Unit load method & other methods; Free and Forced vibrations of single degree and multi degree freedom system; Suspended Cables; Concepts and use of Computer Aided Design.

4. Design of Steel Structures:

Principles of Working Stress methods, Design of tension and compression members, Design of beams and beam column connections, built-up sections, Girders, Industrial roofs, Principles of Ultimate load design.

5. Design of Concrete and Masonry structures:

Limit state design for bending, shear, axial compression and combined forces; Design of beams, Slabs, Lintels, Foundations, Retaining walls, Tanks, Staircases; Principles of pre-stressed concrete design including materials and methods; Earthquake resistant design of structures; Design of Masonry Structure.

6. Construction Practice, Planning and Management:

Construction - Planning, Equipment, Site investigation and Management including Estimation with latest project management tools and network analysis for different Types of works; Analysis of Rates of various types of works; Tendering Process and Contract Management, Quality Control, Productivity, Operation Cost; Land acquisition; Labour safety and welfare.

 

PAPER – II

1. Flow of Fluids, Hydraulic Machines and Hydro Power:

(a) Fluid Mechanics, Open Channel Flow, Pipe Flow:

Fluid properties; Dimensional Analysis and Modeling; Fluid dynamics including flow kinematics and measurements; Flow net; Viscosity, Boundary layer and control, Drag, Lift, Principles in open channel flow, Flow controls. Hydraulic jump; Surges; Pipe networks.

(b) Hydraulic Machines and Hydro power -

Various pumps, Air vessels, Hydraulic turbines – types, classifications & performance parameters; Power house – classification and layout, storage, pondage, control of supply.

2. Hydrology and Water Resources Engineering:

Hydrological cycle, Ground water hydrology, Well hydrology and related data analysis; Streams and their gauging; River morphology; Flood, drought and their management; Capacity of Reservoirs.

Water Resources Engineering : Multipurpose uses of Water, River basins and their potential; Irrigation systems, water demand assessment; Resources - storages and their yields; Water logging, canal and drainage design, Gravity dams, falls, weirs, Energy dissipaters, barrage Distribution works, Cross drainage works and head-works and their design; Concepts in canal design, construction & maintenance; River training, measurement and analysis of rainfall.

3. Environmental Engineering:

(a) Water Supply Engineering:

Sources, Estimation, quality standards and testing of water and their treatment; Rural, Institutional and industrial water supply; Physical, chemical and biological characteristics and sources of water, Pollutants in water and its effects, Estimation of water demand; Drinking water Standards, Water Treatment Plants, Water distribution networks.

(b) Waste Water Engineering:

Planning & design of domestic waste water, sewage collection and disposal; Plumbing Systems. Components and layout of sewerage system; Planning & design of Domestic Waste-water disposal system; Sludge management including treatment, disposal and re-use of treated effluents; Industrial waste waters and Effluent Treatment Plants including institutional and industrial sewage management.

(c) Solid Waste Management:

Sources & classification of solid wastes along with planning & design of its management system; Disposal system, Beneficial aspects of wastes and Utilization by Civil Engineers.

(d) Air, Noise pollution and Ecology:

Concepts & general methodology.

4. Geo-technical Engineering and Foundation Engineering :

(a) Geo-technical Engineering:

Soil exploration - planning & methods, Properties of soil, classification, various tests and interrelationships; Permeability & Seepage, Compressibility, consolidation and Shearing resistance, Earth pressure theories and stress distribution in soil; Properties and uses of geo-synthetics.

(b)Foundation Engineering:

Types of foundations & selection criteria, bearing capacity, settlement analysis, design and testing of shallow & deep foundations; Slope stability analysis, Earthen embankments, Dams and Earth retaining structures: types, analysis and design, Principles of ground modifications.

5. Surveying and Geology:

(a) Surveying:

Classification of surveys, various methodologies, instruments & analysis of measurement of distances, elevation and directions; Field astronomy, Global Positioning System; Map preparation; Photogrammetry; Remote sensing concepts; Survey Layout for culverts, canals, bridges, road/railway alignment and buildings, Setting out of Curves.

(b) Geology:

Basic knowledge of Engineering geology & its application in projects.

6. Transportation Engineering:

Highways - Planning & construction methodology, Alignment and geometric design; Traffic Surveys and Controls; Principles of Flexible and Rigid pavements design.
Tunneling - Alignment, methods of construction, disposal of muck, drainage, lighting and ventilation.
Railways Systems – Terminology, Planning, designs and maintenance practices; track modernization. Harbours – Terminology, layouts and planning.
Airports – Layout, planning & design.

IES Exam Pattern

Section I

1. The examination shall be conducted according to the following plan:—

1. Stage-I: Engineering Services (Preliminary/Stage-I) Examination (Objective Type Papers) for the selection of candidates for the Stage-II: Engineering Services (Main/Stage-II) Examination;
2. Stage-II: Engineering Services (Main/Stage-II) Examination (Conventional Type Papers) and
3. Stage-III: Personality Test

hygiene motivation thory

1. Using the Motivation-Hygiene Theory of Frederick Irving Herzberg. comprehensively analyze your organization, either current or past  employment, and apply by identiflying

three factors of satistaction and three

factors of dissatisfaction. Give a

recommendation on how you would

remedy EACH of your organizational

factors

ans,

According to Herzberg, the factors leading

to job satisfaction are "'separate and

distinct from those that lead to job

satistaction. Therefore, if we set about

eliminating dissatisfying job factors, we

may create peace but not necessarily

ennance perrormance. Ihis placates our

workforce instead or actualy motivating

them to improve performance.

generally there r so many factors of

satisfaction & dissatisfaction but in

points of vew by considering three of each

Factors for Satisfaction are:

achievement ,recognition.growth

Factors for Dissatisfaction: Salary

Status, Security

according to this theory, we need to consider two-stage process of motivation factors to eliminate the satisfaction &

dissatisfaction

Herzberg says you need to address the

motivating factors associated with work

He called this "job enrichment. His

premise was that every job should be

examined to determine how it could be

made better and more satisfying to the

person doing the work. Things to consider

include:

Providing opportunities for

achlevement.

Recognizing people's contributions.

Creating work that is rewarding and

that matches people's skills and

abiitiese Herzberg called the causes of

dissatisfaction "hyglene factors: To get rid

of them, We need Fix poor and obstructive company

policies.

Build job status by providing

meaningrul work for all positions.

Provide job security.